SEO is one of the most important and most misunderstood essentials of the internet. Without proper SEO, it is unlikely you’ll ever reach your full potential online. Let’s look at some of the biggest myths to bust.
Links Have No Value For SEO and Will Get You Blacklisted
While it is true adding your website to blackhat link farms will harm your website, some links are good. When people link to your page on social media and other places, this is a natural ranking signal that Google uses to determine placement. Thus, you want content people will share so Google can see your content is something that is working. Just don’t pay a bunch of people to post a random link for you on their website, or take to the comments on old WordPress blogs.
Keywords are Obsolete
While Penguin and Hummingbird has changed the effectiveness of keywords, they are still essential. Don’t believe that you no longer need them. Keywords still remain important to user intent based searches. So think like your readers would think and incorporate related phrases that they would use in a sparing context to rank well where it matters. Of course, don’t forget the metadata!
Buying an Expired Domain Will Give Me an Instant Boost
Expired domains are targets of spammers. Because of this, Google will often ban a number of domains because of the hits they have taken. You should also note that if you are doing this because it will appear “older” the truth is that Google puts more emphasis on the quality and the relevancy of backlinks over the age of a domain. After all, there are some websites that have been online since the early 2000s that haven’t been touched in a decade.
I Can Use 301 Redirects to Bypass a Google Ban
Google will still penalize you even with 301 redirects. In fact, while this used to be a quick way to rank your SEO efforts in the past, it now will ensure your rankings are hit hard in Google.
Remember to kick these SEO myths to the curb, and make sure you are doing all you can to take your SEO efforts to the next level.