What Crowdfunding Campaigns Will Look Like In 2017
The beauty of the fast-paced, highly-digital generation we live in today lies in our collective ability to predict. The technology made available to date has made data gathering and analysis infinitely easier – and with less room for error. With that said, it’s no surprise that marketinganalysts and experts have already jumped on Kick starter video production trends for the year 2017. So far, it looks like the future of crowdfunding campaigns is in good shape.When it eventually dies down – or if it ever will die down – is anybody’s guess.
PLEDGED AMOUNTS WILL RISE AND MORE PROJECTS WILL HIT THEIR PROJECTED FUNDS
Way back in 2014, Entrepreneur published an article regarding crowdfunding – and how it raised a whopping $87,000 every hour. At a little over $1,400 generated every minute, there’s no doubt in anyone’s mind why start-up companies and new businesses saw an opportunity in this particular sector.
The concept of gathering multiple small dividends to equal one massive lump sum isn’t particularly innovative, but thanks to online payment methodsstreamlining the whole process, transferring money electronically has never been easier.
As of October 2016, Kickstarter has pledged close to $2.7 billion for their projects. May 13 of this year saw IndieGoGo listing ten of their most successful campaigns. The top 3 raised a collective $8.5 million – and that was just the first half of the year!
Experts say that this rising trend shows no signs of stopping in time for New Year. If there was ever a time to dabble in Kickstarter video production for a project or business concept, it’s definitely now.
CROWDFUNDING WILL BE RECOGNIZED AS A MAINSTREAM FUNDING ROUTE, NOT AN ALTERNATIVE PAYMENT PLAN
When crowdfunding first crawled into the scene, it was recognized as an alternative or unconventional means of getting funds to finance a business project. The traditional way has always been through credits and/or bank loans, with some personal savings thrown into the mix.
Now, it’s very possible that crowdfunding will redefine investment and start-up capital as we know it. According to Business Advice UK, 2017 will be the year crowdfunding cements “its position as a mainstream route to funding.”
In a way, the amount of money crowdfunding platforms have raised to kickstart(pun not intended) fresh projects is proof positive that, if nothing else, crowdfunding actually works. There are people willing to pony up cash for the sake of seeing the completion of a concept or product.
CROWDFUNDING VIDEOS USED AS MARKETING TOOLS WILL BE EVEN MORE EFFECTIVE FOR BRAND AWARENESS/ADVERTISTING
The way crowdfunding campaigns work on Kickstarter, IndieGoGo, Patreon, and other similar sites is based on deadlines. When someone opens a project on a crowdfunding platform, he/she has a fixed amount of time to get as much funds as possible before the campaign automatically closes. Longer campaigns usually mean higher fees or a higher target.
IndieGoGowent against the mold in 2014 when they announced a new pilot program that would allow crowdfunding campaigns on their platform to stay open indefinitely.
As Entrepreneur puts it, IndieGoGodid this because it recognized that the most valuable benefit of crowdfunding lay in the attention and branding aspect. Putting up videos explaining your product – whether existing or as a concept –essentially works as advertising. If it catches someone’s attention, you’ve generated a lead via your crowdfunding video.
This 2017, Kickstarter video production may actually be one of your strongest marketing tools – especially if you’re a fresh face in the world of seasoned corporations. So far, there’s no evidence to support anything on the contrary.